Mountain View, CA5 days ago
We never stop working to find new, innovative ways to make that possibleThe Consumer Group's CRM team is looking for an experienced marketing manager who is able to bring to life personalized experiences to the tax filing customer journey through email and mobile channelsYou are a competent CRM marketer who can combine technology and creative marketing to make transformative ideas come to lifeYou create campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperityThis role will be responsible for driving and managing email, push and SMS/RCS campaigns that drive customer progression and retention, elevating key value props within the TurboTax product with the ability to tell stories in a compelling wayResponsibilities:Manage TurboTax retention email and mobile campaigns focused on “Post Authentication” ad hoc, journey, and automated programs that focus on bringing new and returning customers into the TurboTax productDevelop best-in-class email and mobile campaigns with compelling storytelling and ensure brand integrityWork directly with data managers to understand what customer attributes exist, where the customer data originates, and how to utilize that data to trigger and personalize email campaignsArticulate complex campaign requirements to deployment partners to ensure their proper implementation. Gemini, ChatGPT, Claude) to automate manual tasks, summarize large customer data sets, and streamline the end-to-end campaign deployment processExceptional creative brief writing skills that can translate to clear, impactful, and action-driven email campaigns with extremely strong storytelling capabilitiesAbility to work independently and proactively under tight deadlines and high pressure demonstrating strong problem-solving skills and will go the extra mile to delivery quality workAbility to independently manage multiple work streams and execute with extreme precisionSuperior organizational, project management and communication skills Ability to work across multiple teams and stakeholders with a keen eye to identify business prioritiesExperience partnering with Strategy teams to help devise, implement and measure complex test plansUnderstand key campaign, channel and customer level metrics and know how to translate business learnings into actionable plansReport on campaign and channel performance, partnering with Analytics and/or AI tools as needed, and share actionable insights to the organization and key business stakeholdersA decisive test-and-learn mentality constantly challenging the norms, unafraid to ask the bold questions, and unafraid to fail.