You will be responsible for helping define the product strategy, cross-functional team leadership (both internally as well as with sourced partners), life-cycle management, multi-generational product plans, new product development programs, commercialization, customer research, cultivating strong supplier relationships, and go-to market strategy. Develop and execute a multigenerational product plan (MGPP) for product line, ensuring that the product positioning, pricing, cost, margins and customer value proposition support the overall equipment strategy and direction.