Brand Positioning Strategy, Collaborative Selling, Commercial Awareness, Content Marketing, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Developing Others, Digital Marketing Platforms, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Innovation, Leadership, Operations Management, Performance Measurement, Sales Promotions, Succession Planning, Tactical Planning This role serves as the voice of the US hospital customer with deep focus on administrators, robotic coordinators, and enterprise stakeholders and orchestrates a friction light, insight led journey from capital purchase through program launch, early utilization, and program stabilization.