Focus content generation on driving tangible business outcomes, including revenue growth, customer acquisition (CPA), SEO/GEO, and overall ROI.Collaborate with analytics and performance marketing teams to understand content effectiveness, draw insights from data, and iteratively optimize copy based on performance metrics (e.g., traffic, conversion rates, time on page).Structure and write digital assets (e.g., landing pages, banner copy) for maximum conversion, product value prop fidelity, and user experience. Experience in long form writing/journalism for a B2B audience, and ideally in marketing strategy subjects including SEO & GEO strategiesProven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.).Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuances.