The role is a key driver of all program design, product, and commercial workstreams for the loyalty program, inclusive of benefits design, value proposition, tier architecture, earn-and-burn structure, points valuation, hotel-pricing and reimbursement economics, and fee governance – and partners with stakeholders across Marketing, Digital, Revenue Management, Finance, and Technology to shape the end-to-end member experience. Maintain dashboards and reporting for key loyalty metrics that matter — enrollments, repeat-stay rate, contribution, redemption elasticity, points velocity, liability movement, and program contribution margin — and support the Director in presenting performance and trade-offs to senior leadership.