Own the end-to-end new-logo sales cycle, including target account identification, prospecting, executive engagement, opportunity qualification, solution development, business case creation, proposal development, commercial negotiation, contracting, closing, and appropriate transition to account leadership following contract execution. The distinction between VP and SVP should be based primarily on demonstrated production and scope: the size and complexity of wins, sustained new-logo performance, executive network, ability to self-originate pipeline, sophistication of deals, and ability to lead major pursuits.