Leads and coordinates initiatives, activities, and strategies for new business and market development by identifying potential clients, initiating and cultivating relationships, soliciting business, creating and presenting formal business proposals and pitches, and following up to consummate the business transaction. Assists in developing promotional communication materials, brochures, new business pitches, and other collateral material, participates in preparing proposals and responses to RFPs for current and future clients, and promotes the Company by making compelling presentations about its offerings, services and benefits.