The role leads Strategy, Category Development, Consumer & Innovation Insights, and Sales Enablement as centralized COE capabilities, partnering with Category Management, Brand, R&D, Revenue Management, Sales, Finance, and Operations to ensure consistent strategy development, decision support, and execution readiness across the enterprise. This role is responsible for the processes, operating model, frameworks, and discipline behind how the enterprise understands markets, develops category-led growth strategies, aligns cross functionally on our GTM plans, orchestrates and enables commercial execution.