This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences. This role serves as the operational leader across multiple cross-functional teams, overseeing digital platforms, creative campaigns, website enhancements, content operations, and integrated marketing programs while ensuring alignment with business objectives, regulatory requirements, anduser experience goals.