Plan, launch, and manage campaigns across Paid Search (Google Ads, Microsoft Advertising), Paid Social (Meta, LinkedIn, TikTok, X, Pinterest, Snapchat), Display and Programmatic (DSPs like The Trade Desk or DV360, ad networks), and newer channels like CTV, streaming audio, and retail media. Working knowledge of Google Ads, Meta Ads Manager, and Google Analytics 4. Experience with Google Tag Manager, programmatic platforms, or LinkedIn and TikTok Ads is a plus.