Job Duties Strategic ownership of wholesale/retail expansion for Lazarus Naturals including building long-term strategy, go to market plans for new products, strategic approach to market building, sales and operating budget to support revenue goals, and creating weekly, monthly and quarterly metrics and KPIs. In order to maintain an affordable price point and our commitment to accessibility for all, we have built a vertically integrated business model, which allows us to walk our talk of developing quality, affordable products - from product inception, development, seed, farming, extraction, finished production formulation and packaging, and distribution.