5+ years of experience in global or regional strategic marketing, product marketing, product management, or commercialization within IVD, molecular diagnostics, medical devices, laboratory automation, informatics, or life sciences, with demonstrated success in portfolio strategy, platform positioning, and brand leadership across global markets. Experience in molecular diagnostics platforms, laboratory workflow, automation, connectivity, or informatics strongly preferred, including familiarity with customer needs in high-volume molecular testing environments and the ability to engage credibly with laboratorians, scientific stakeholders, and cross-functional partners.