Reporting to the Director of Marketing and Creative Services, this is a hands-on, execution-focused role with direct responsibility and accountability for building, configuring, and maintaining automated email journeys, audience segmentation, data integrations, testing, and performance optimization within Salesforce Marketing Cloud and Slate. In addition to executing complex email programs, the specialist functions as a strategic advisor to Marketing and Communications, Undergraduate and Graduate Admissions, and individual graduate schools-providing guidance on lifecycle communication strategy, platform capabilities, and best practices.