Ensures the Store is staffed with "service" oriented associates; participates in interviewing and selection, coordinates training, participates in "New Hire" orientation, prepares / approves performance appraisals, recommends merit / promotional increases, approves weekly work schedules, coaches, and motivates associates to promote positive customer relations and a productive team-oriented work environment. POSITION SUMMARY: The General Manager is responsible for the day-to-day management of store operations and merchandising to ensure financial efficiency, inventory control, customer service, proper merchandise presentation, Associate morale and other duties as assigned.