Define success metrics and provide guidance around tracking KPIs, performance benchmarking, and ROI to optimize marketing performance; Orchestrate cross-functional execution, collaborating with sales, product, marketing, and customer success to ensure GTM alignment and impact; Serve as a trusted client partner and strengthen relationships by anticipating risks, clarifying strategic requirements, managing expectations, guiding them through organizational complexities; Navigate the challenges of launching new products and services, and oversee the strategic planning and coordination across executional partners to ensure a successful launch and ongoing market activation; Map communications, messaging and activations across markets, cohorts, and channels; Contribute to business growth, shaping proposals, POVs, and pitches, and serving as a visible strategic voice in new business conversations. 8+ years of client side or consulting experience in marketing strategy, especially related to market entry and/or repositioning; Understanding of the media and marketing landscapes, with the ability to set benchmarks expectations for spend and return; Proven track record of designing and executing go-to-market strategies for products, services, or business units; Experience guiding senior level clients and C-suite leaders; Thrives working in ambiguity with tight timelines; Willing to travel up to 30% for client meetings.