Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance - monitoring pipeline health and recommending actions to improve performance and conversion rates while establishing KPIs and reporting frameworks to measure demand generation effectiveness. Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives - owning demand strategy for assigned regions, industries, or market segments while building quarterly and annual pipeline generation plans, proactively identifying risks and opportunities, and operating with full accountability for measurable pipeline contribution and business outcomes.