The personnel of UDAR work university-wide as well as within individual schools and colleges of the University to discover, motivate, cultivate, solicit, and steward alumni, parents, faculty, and friends for immediate, long-range, and future financial support, through gifts and pledges to the University, for critical operations such as student aid, faculty support, academic and research program development, and facilities and infrastructure. The Content Manager, Alumni Communications, is responsible for developing email marketing campaigns, generating original content, and planning and posting content for alumni communications channels, working within UDAR’s overall communications strategy, and applying judgment to identify content opportunities and recommend approaches.