Five years professional experience at a daily, weekly, or specialized newspaper, magazine, radio, or television station; as an editor, news director, publicist, and/or public relations practitioner; or as an on-air broadcaster, which includes working with regional and national news media to develop and place news or feature media items. Responsible for the leadership and supervision of the conceptual and creative processes and the writing and production of official university print and electronic publications and other communication formats used to promote or market the university to prospective students, current students, faculty, staff, alumni, and other university stakeholders.