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This role requires a proven, data-driven leader who blends brand stewardship with strong business judgment, integrates marketing tightly with sales and product strategy, and consistently demonstrates marketing's impact on growth, customer acquisition, retention, and lifetime value. The Director - Chief Marketing Officer (CMO) is the Bank's senior marketing executive and responsible for defining and leading the Bank's enterprise marketing strategy in support of sustainable growth, profitability, and long term brand value.

YEAR

Position Title: Chief Marketing Officer Locations: Effingham_IL Time Type: Full time Req ID: JR1355-Effingham_IL At Midland, we're proud to be a little different. You can see it in our bright orange signs-but there's more to it than that. With our heartfelt and personalized approach, we're focused on meeting every customer's needs with the brightest solutions. For more than 140 years, we've learned by serving customers skillfully with dedication and follow-through, we can brighten every interaction to drive our collective success. And this goes beyond traditional banking. We foster programs that empower our communities, continuously invest in our employees, and actively pursue brighter futures for all. Our humble ambition keeps us growing, giving back, and looking ahead. We're innovating and optimizing our services to ensure we stay unique - providing strength you can count on with heart you can feel. You might say we're unlike any other bank. And you'd be right." At Midland States Bank, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of short-term incentives (i.e. bonus and/or commission) and may include long-term incentives (i.e. stock awards). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, an Employee Stock Purchase Plan, 401K plan with company match and may include the opportunity to participate in our Non-Qualified Deferred Compensation plan. Incentives and benefits are subject to eligibility requirements. Salary Range: $155,000-$240,000 Position Summary The Director - Chief Marketing Officer (CMO) is the Bank's senior marketing executive and responsible for defining and leading the Bank's enterprise marketing strategy in support of sustainable growth, profitability, and long term brand value. The CMO directs the Bank's overall marketing, brand, communications, and customer engagement strategies using deep insight into the financial services industry, customer behavior, competitive dynamics, and emerging digital and technology trends. The CMO will oversee brand strategy, demand generation, customer experience, communications, and marketing analytics, serving as a strategic partner to the executive and senior leadership team. This role requires a proven, data-driven leader who blends brand stewardship with strong business judgment, integrates marketing tightly with sales and product strategy, and consistently demonstrates marketing's impact on growth, customer acquisition, retention, and lifetime value. Primary Accountabilities People <ul><li>Manages a team of professionals in a customer-centric culture to excel in a fast-paced environment.</li><li>Coaches, develops, and conducts performance management activities with direct and indirect reports.</li><li>Identifies high-potential employees for advanced training and development opportunities.</li><li>Effectively manages poor performers.</li></ul> Job Specific <ul><li>Establishes and leads the enterprise marketing vision and strategy aligned to growth, profitability, and customer experience objectives</li><li>Designs and executes the annual enterprise marketing plan including priorities, investment strategy, forecasts, budgets, and performance measurement</li><li>Differentiates Midland States Bank from competitors and creates strong market preference across target customer segments and geographies</li><li>Serves as custodian of the Bank's brand ensuring consistency, differentiation, and relevance across all customer, employee, and community touchpoints</li><li>Aligns marketing strategy with enterprise growth priorities across all lines of business, ensuring close partnership with sales, product, and distribution teams</li><li>Partners closely with executive and senior leadership, line of business and department leaders to ensure enterprise alignment and leverage across initiatives</li><li>Leads initiatives supporting customer acquisition, engagement, loyalty, retention, and cross sell across consumer and business banking relationships</li><li>Oversees corporate and external communications including public relations, media relations, and executive level messaging</li><li>Strengthens the Bank's industry and community presence by developing effective ways to engage customers, prospects, and key stakeholders</li><li>Directs the Bank's digital and performance marketing strategy including website governance, digital channels, CRM enablement, and marketing technology</li><li>Champions a data driven marketing operating model, making decisions based on customer insights, financial performance, and analytics</li><li>Develops program forecasts, manages marketing budgets, and ensures disciplined execution and prioritization to maximize return on investment</li><li>Establishes and oversees enterprise marketing metrics and reporting, ensuring transparent measurement of effectiveness and return on investment</li><li>Manages external vendors, agencies, and consultants, ensuring accountability, efficiency, and strategic alignment</li><li>Educates internal stakeholders on brand strategy, ensuring clear understanding and consistent adoption across the organization</li><li>Unites employees around a shared brand purpose, platform, and identity</li><li>Leads creative development, managing internal teams and external partners to deliver high quality, differentiated work</li><li>Ensures creative output reflects best in class standards within the financial services industry, staying current with emerging trends, technology, and design</li><li>Brings the Bank's visual and verbal brand guidelines to life and educates internal and external partners on effective application</li><li>Maintains strong governance of brand standards through training, review, and ongoing critique to preserve integrity and consistency</li></ul> Other <ul><li>The role requires occasional travel for training, team meetings, and due diligence events.</li><li>May require work in a Midland office to ensure collaboration and support of internal and external customers. </li><li>Maintain compliance with all applicable regulations including, but not limited to, the Bank Secrecy Act (BSA).</li><li>Other duties as assigned.</li></ul> Position Qualifications Education/Experience <ul><li>Bachelor's degree required; MBA or advanced degree preferred.</li><li>12+ years of progressive marketing leadership experience, including senior or executive level responsibility.</li><li>Demonstrated success leading enterprise wide marketing functions within financial services or similarly regulated industries preferred.</li><li>Proven experience integrating brand, digital marketing, performance marketing, and analytics to drive measurable growth.</li><li>Experience partnering with executive leadership teams and presenting to senior management or Boards.</li><li>Experience supporting enterprise transformation, market expansion, or acquisition integration preferred.</li><li>Excellent oral, written, and interpersonal communication skills with the ability to instruct others, interpret documents, and write reports and correspondence.</li><li>Excellent organizational and time management skills.</li><li>Ability to deal with complex problems involving multiple facets and variables in non-standardized situations.</li></ul> Competencies: <ul><li>Business insight</li><li>Cultivates innovation</li><li>Drives results</li><li>Makes sound decisions</li><li>Being a brand champion</li><li>Collaborates</li><li>Communicates effectively</li><li>Customer focus</li><li>Being Authentic</li><li>Emotional Intelligence</li><li>Self development</li><li>Being flexible and adaptable</li></ul> At Midland States Bank, we believe that when we can bring our whole selves to work each day, we become happier, more comfortable, more confident and more excited to do great things for our customers, each other and our company. We're proud to be an Equal Opportunity and Affirmative Action employer. At Midland, we recruit, employ, train, compensate and promote without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you are looking for a place to grow, we encourage you to apply at Midland States Bank, because you belong here. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Midland States Bank Human Resources at . Midland States Bank may use automated tools and artificial intelligence ("AI") to assist with recruiting, screening, and hiring decisions. In accordance with the Illinois Human Rights Act (effective January 1, 2026), these tools are designed and monitored to be neutral and job-related, and must not be used in a way that discriminates against applicants or employees based on any protected characteristic. THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT Compensation details: 00 Yearly Salary PIe462d5-

Midland States Bank

Chief Marketing Officer

Acquisition Integration

Adoption

Bank Secrecy Act

Banking Services

Brand Marketing (Branding)

Brand Strategy

Budget Management

Budgeting

Business Banking

Channel Strategies

Coaching

Communication Skills

Compensation Management

Compensation and Benefits

Cross-Selling

Customer Acquisition

Customer Experience

Customer Relations

Customer Relationship Management (CRM)

Customer Retention/Renewal

Customer Support/Service

Customer/Client Research

Customer/Consumer Behavior

Demand Generation

Due Diligence

Emerging Technology

Enterprise Marketing

Establish Priorities

Financial Analysis

Financial Services

Follow Through

Forecasting

Futures

Interpersonal Skills

Investment Strategy

Leadership

LifeTime Value (LTV)

Long-Term Profit

Maintain Compliance

Market Segmentation

Marketing

Marketing Metrics

Marketing Plan

Marketing Strategy

Online Marketing

Organizational Skills

Partner Sales

Performance Analysis

Performance Management

Performance Metrics

Product Strategy

Profit & Loss

Public/Media/Press/Analyst Relations

Regulatory Compliance

Reporting Skills

Return on Investment (ROI)

Sales Closing Skills

Sales Strategy

Stewardship

Team Lead/Manager

Time Management

Training/Teaching

Trend Analysis

Vendor/Supplier Management

Willing to Travel

Writing Skills

Capital Markets Placement_feed

OTHER

FEED

The ideal candidate is creative, strategic, and results-driven, with the ability to produce engaging content, analyze market trends, and generate leads that highlight both investment potential and community growth. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding.

Overview:
About us Rural King is America’s Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 150 locations across 17 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store. One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support. At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.  How we reward you401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%Healthcare plans to support your needsVirtual doctor visitsAccess to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program15% Associate DiscountDave Ramsey’s SmartDollar ProgramAssociate Assistance ProgramRK Cares Associate Hardship Program24/7 Chaplaincy ServicesCompany paid YMCA Family Membership

Responsibilities:
What You’ll Do RK Real Estate & Development is seeking a dynamic Marketing Specialist to support the marketing and branding efforts for real estate and development projects. This position will focus on developing and implementing marketing strategies, promoting property listings and development initiatives, managing digital and print campaigns, and enhancing brand presence across all channels. The ideal candidate is creative, strategic, and results-driven, with the ability to produce engaging content, analyze market trends, and generate leads that highlight both investment potential and community growth. <ul><li style="text-align:left">Manage and update the RK Real Estate & Development website.</li><li>Administer RK Real Estate & Development property listings on various web platforms (Crexi, LoopNet, etc.)</li><li>Manage physical property signage across RK Real Estate & Development’s U.S. portfolio to include pricing, hiring, design, installation, and tracking</li><li>Create marketing materials such as property flyers, banners, brochures, etc.</li><li>Oversee planning and coordination of real estate conferences to include registration, content creation, travel arrangements, booth design and setup.</li><li>Facilitate drone footage of existing properties and create marketing videos.</li><li>Manage social media accounts and content creation.</li><li>Maintain and update email marketing and contact lists for prospecting.</li><li>Ability to travel overnight to real estate conferences and industry shows (approx. 6 per year).</li><li>Produce printed and electronic content, such as RK Acquisition Site Criteria, owned properties available for sale or lease, brochures, boards for conventions, etc.</li></ul><h1 style="margin:0in;text-align:center">Supervisory Responsibilities </h1> None

Qualifications:
Essential Qualities for Success<ul><li style="text-align:left">Bachelor’s degree in marketing, Communications, Business, or related field (preferred)</li><li style="text-align:left">2+ years of marketing experience (real estate experience preferred)</li><li style="text-align:left">Strong understanding of digital marketing platforms and analytics tools</li><li style="text-align:left">Proficiency in social media management and email marketing software</li><li style="text-align:left">Experience with design tools (Canva, Adobe Creative Suite, etc.)</li><li style="text-align:left">Photography and video editing skills (preferred)</li><li style="text-align:left">Excellent written and verbal communication skills</li><li style="text-align:left">Strong project management and organizational abilities</li><li style="text-align:left">Creative thinking and problem-solving skills</li><li style="text-align:left">Attention to detail</li><li style="text-align:left">Ability to work independently and collaboratively</li><li style="text-align:left">Strong time management skills</li><li style="text-align:left">Ability to manage multiple projects and deadlines simultaneously.</li></ul><h1 style="margin:0in;text-align:center">Physical Requirements   </h1> <ul><li>Ability to communicate effectively and professionally to all audiences</li><li>Good visual acuity</li><li>Close vision for computer work</li><li>Repetitive wrist movements on keyboard</li><li>Ability to sit/stand/walk for long periods of time</li><li>Ability to walk up and down stairs multiple times per day</li></ul> Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functionsThe pay range for this position is $50,000 - $70,000 annualized and is bonus eligible. Exact compensation is determined by factors such as relevant geographic location, education, certifications, experience, job level, shift, and organizational needs. To learn more about our benefits, review here https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:14539c15-191a-4b77-9c13-f6ccfce10094.

Rural King Supply

Marketing Specialist

Adobe Creative Suite

Brochures

Campaigns

Computer Vision

Conference Management

Conferences

Content Development

Detail Oriented

Distribution Services

Editing

Email Marketing

Email Software

Flyers

Health Plan

Hospital

Keyboards

Lead Generation

Leasing

Market Trend Analysis

Marketing Communications

Marketing Software

Multitasking

Photography

Physical Demands

Presentation/Verbal Skills

Pricing

Problem Solving Skills

Project/Program Management

Property Management

Real Estate

Real Estate Development

Sales

Sales Prospecting

Social Media

Travel Planning

Unmanned Aircraft Systems (UAS)

Video Editing

Video Production

Web Design

[AW]-iCims

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Chief Marketing Officer Midland States Bank

Marketing Specialist Rural King Supply

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