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Beard Equipment Company is seeking a driven and detail-oriented Marketing Specialist to support our brand presence and customer engagement across multiple industries, including Ag & Turf, Golf, Construction & Forestry, and Technology. The Marketing Specialist will assist in growing and managing our social media presence, assist with internal communications projects, and provide marketing support for the sales team.

Job Title: Marketing Specialist Reports To: Marketing Manager  FLSA Status: Salary/Exempt Approved By: Human Resources Department Updated: 10/2025   Beard Equipment Company is seeking a driven and detail-oriented Marketing Specialist to support our brand presence and customer engagement across multiple industries, including Ag & Turf, Golf, Construction & Forestry, and Technology. This role will play a key part in developing and executing marketing initiatives that strengthen our reputation as a trusted John Deere dealer and solutions partner. Summary/Objective  The Marketing Specialist will assist in growing and managing our social media presence, assist with internal communications projects, and provide marketing support for the sales team.   Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. ·         Assist in planning, coordinating and executing marketing campaigns, events and sponsorships. ·         Manage social media platforms and digital channels to grow brand awareness and customer engagement. ·         Create, edit and organize photo and video content for use in digital and print marketing. ·         Support email marketing campaigns, newsletters and company communications. ·         Maintain and update company websites, ensuring accuracy and timely content updates. ·         Coordinate with internal departments and external partners to ensure consistent branding and messaging. ·         Maintain the marketing calendar, ensuring timely execution of campaigns and promotions. ·         Monitor campaign performance and provide reporting on key metrics. ·         Assist with the design and distribution of collateral such as flyers, banners, presentations and advertisements. ·         Ensure brand standards are upheld across all marketing and communication efforts. ·         Maintain positive and professional working relationships with coworkers, management, and vendors with a constant commitment to teamwork and exemplary customer service.  ·         Perform all other duties as assigned by management in a professional and efficient manner. ·         Follow all safety rules and regulations and adhere to all policies and procedures as specified in company manuals and the employee handbook.  ·         Participate in all company driven communication efforts including department meetings, electronic communications (email and text) and other related efforts. ·         Proactively seek and participate in available company sponsored training to develop skills and knowledge. ·         Maintain prompt and regular attendance according to department and company policies. Supervisory Responsibility This position has no supervisory responsibility. Work Environment While performing the duties of this job, the employee regularly works in an office setting.  Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hand to finger, handle or feel and reach with hands and arms. The ability to occasionally lift and/or carry objects weighing up to 25 pounds is required. Specific vision abilities required by this job include close, distance and color vision. While performing the duties of this job, the employee is regularly required to talk or hear at moderate noise levels.  Position Type/Expected Hours of Work This is a full-time position. Days and hours of work are Monday through Friday, 7:30 a.m. to 4:30 p.m. Travel Travel may be required on an as-needed basis throughout the year. Job Requirements ·         Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) ·         3-5 years of experience in marketing, social media or communications preferred. ·         Strong writing, editing and organizational skills. ·         Experience with social media management, email platforms and content creation tools. ·         Basic design or video editing skills a plus (Canva, Adobe Suite, etc.). ·         Ability to work independently, manage multiple projects and meet deadlines. ·         A team player with a proactive mindset and attention to detail.   Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Beard Equipment

Marketing Specialist

Adobe Product Family

Advertising

Brand Marketing (Branding)

Calendar Management

Campaigns

Construction

Consumer Branding

Content Development

Corporate Communications

Corporate Policies

Customer Support/Service

Detail Oriented

Editing

Email Marketing

Flyers

Forestry

Human Resources

John Deere Equipment

Lift/Move 25 Pounds

Marketing

Marketing Campaign

Marketing Communications

Material Moving

Metrics

Multitasking

Newsletter

Organizational Skills

Performance Analysis

Physical Demands

Project/Program Management

Promotional Programs

Regulations

Reporting Skills

Sales Support

Social Media

Social Media Marketing

Team Player

Time Management

Video Editing

Website Management

Writing Skills

ADAPTED_NOW

Minimum of five years’ experience in medical/mental health care field and/or marketing/sales experience with knowledge of business development techniques ; vision, commitment, leadership, creativity and the ability to make difficult decisions in a dynamic environment; excellent written and oral communication skills as well as the ability to prepare and present presentations in a clear, concise and effective manner; development skills; excellent multitasking and organizational skills as well as ability to establish priorities, plan, develop, implement, and distribute marketing materials . Arranges training seminars, utilizing internal and external resources, to educate doctors, nurses, counselors, social workers, EAPs, and other interested parties on mental health and substance abuse issues.

<h2>Responsibilities</h2>General responsibilities <ul><li>Market services, to businesses, hospitals, health care, mental health professionals and community agencies in Southern Alabama from Montgomery to Mobile region.</li><li>Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.</li><li>Arranges training seminars, utilizing internal and external resources, to educate doctors, nurses, counselors, social workers, EAPs, and other interested parties on mental health and substance abuse issues.</li><li>Conducts in-service training and / or briefings for professional and semi-professional groups with the ability to refer patients to AHS Hospital(s).</li><li>Pursues relevant conference sponsorships and manages conference representation.</li><li>Works directly with the Access to Care Department and clients to ensure all admission and billing requirements are met.</li><li>Communicating with target audiences and managing customer </li><li>Proactively seeks out and responds to requests and inquiries from a variety of community resources for new business.</li><li>Maintains constant awareness of territory assignments and marketing rep daily assignments (locations) to ensure rapid response to any special needs, particularly related</li><li>to service recovery.</li><li>Demonstrates an on-going awareness and understanding of the facility’s contracts with all payor sources (commercial, managed care, managed Medicaid, federal, state, local, ).</li><li>Reviews territory assignments periodically to ensure most efficient use of human resources and effective marketing strategies.</li><li>Maintains a territory that includes, but is not limited to, most local area referring </li><li>Meets any required quota for contacts/visits/admissions.</li><li>Responsible for educating, leading and coordinating the organization’s efforts to effectively communicate and develop referring relationships (i.e. community liaison).</li><li>Maintains accurate reports on referral tracking and </li><li>Provides Hospital Administration with Monthly Intake and Admissions Reports covering statistical data and information affecting admissions and marketing </li><li>Provides Hospital Administration with Quarterly / Seasonal Plans covering business development goals and budget requirements for the appropriate quarter.</li><li>Actively executes tasks to meet customer needs and expectations and works towards long-term client retention as well as new business opportunities.</li><li>Surveys referral sources in the various marketing areas for quality assurance </li><li>Ensures sufficient marketing materials to adequately represent AHS Hospital(s) (printed materials, novelty items, etc.).</li><li>Collaborates regularly with Department, Center, AHS hospital staff, and community providers to coordinate and facilitate care and follow up on referrals and </li><li>Adheres to professional code of </li><li>Arrange effective distribution of marketing </li><li>Monitor competitor activity</li><li>Works with Public Relations Department to keep marketing materials current and create new materials as needed</li><li>Orders marketing materials and PR materials as needed. </li></ul> Supervision and consultation <ul><li>Seeks supervision and consultation as </li><li>Accepts and employs suggestions for </li><li>Actively works to enhance </li></ul> Record keeping<ul><li>Documents in a timely fashion per AltaPointe </li><li>Documents in a clear, legible, and concise </li><li>Documents accounts, contacts and daily notes in Sales Force (building referral database).</li></ul> Courteous and respectful attitudes towards consumers, visitors and co-workers<ul><li>Treats consumers with care, dignity and </li><li>Respects consumers’ privacy and </li><li>Is pleasant and cooperative with others, including consumers and </li><li>Assists consumers and visitors as </li><li>Personal values don’t inhibit ability to relate and care for </li><li>Is sensitive to the consumers’ needs, expectations and individual </li></ul> Administrative and other related duties as <ul><li>Actively participates in Performance Improvement and UM/UR </li><li>Actively participates in AltaPointe committees as </li><li>Completes assigned tasks in a timely </li><li>Accesses appropriate community resources according to consumers’ </li><li>Follows AltaPointe policies and </li><li>Maintains current license and requirements for renewals and certifications, if applicable.</li></ul><h2>Qualifications</h2>Bachelors degree in a health care related field, ADN or RN nursing degree, psychology degree, communications degree and/or mental health related field.  Minimum of five years’ experience in medical/mental health care  field and/or marketing/sales experience with knowledge of business development techniques ; vision, commitment, leadership, creativity and the ability to make difficult decisions in a dynamic environment; excellent written and oral communication skills as well as the ability to prepare and present presentations in a clear, concise and effective manner; development skills; excellent multitasking and organizational skills as well as ability to establish priorities, plan, develop, implement, and distribute  marketing materials . Broad knowledge of the mental health field with working knowledge of related programs, resources, and providers.

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Marketing Specialist Beard Equipment

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