Operated under a central leadership team, it draws best-in-class talent from leading WPP agencies including VML (Brand & Customer Experience), WPP Media (Media), GTB (Precision Retail Marketing), WPP Production (Brand Design & Production), Zubi & UWG (Multicultural), and Burson (Corporate Communications/Public Relations), among other key WPP specialists. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.