Lead the strategy and execution of direct-to-consumer (DTC) and direct-to-patient (DTP) initiatives that support disease education, brand awareness, patient acquisition, and conversion across channels that may include customer relationship management (CRM), direct marketing, in-office, print, search engine marketing (SEM), digital media, mobile, streaming, and broadcast television. Own the patient experience vision and partner with omnichannel, Data, Digital & Technology, Patient Services, and other cross-functional teams to define and develop an end-to-end digital patient experience, including evaluation of potential direct-to-patient models that connect education, engagement, and activation across the patient journey.