Reviews and prepares a monthly report of results and accomplishments, including PR, advertising, event programming/activations, digital/social results, sales, merchant relations, community relations and budget variances, including seasonal ROI and KPI tracking. Your day-to-day will include the following initiatives: Develops, plans, and implements Annual Marketing Plan and Budget, including research data, SWOT, center goals and objectives, strategies and tactics in consultation with national retail leadership, management and leasing.