Builds and maintains analytics reporting using SFMC Intelligence (Datorama), Email Studio tracking, and custom SQL queries; develop performance dashboards and deliver actionable insights to stakeholders on open rates, click-through rates, journey conversions, and campaign ROI. Experience working in Salesforce Marketing Cloud products, including Email Studio, Mobile Studio (MobilePush & SMS), Automation Studio, Content Builder, Journey Builder, Contact Builder, Intelligence (Datorama), and Advertising Studio.