Channel Strategy & Class of Trade Targeting Build deep expertise across each class of trade — independent restaurants, multi-unit chain restaurants, fine dining, hotel groups, specialty retail, and traditional off-premise — to tailor sales approach, pricing, and programming to each channel's specific buying behavior and needs. Marketing & Content Development Develop and manage digital content across email campaigns, e-blasts, and web promotions — highlighting product offerings, weekly features, and timely press-driven opportunities — with direct alignment to sales goals and account targeting priorities.