Lead the architecture and implementation of Cosm's CRM and lifecycle marketing infrastructure, including tooling decisions, data contracts, and integration with ticketing and venue systems (Braze or equivalent) - serving as the primary product partner for the Marketing team and translating their acquisition, retention, and campaign needs into shipped platform capabilitiesOwn the customer data platform layer - defining how customer profiles are constructed, enriched, and segmented across venues, events, and digital touchpoints, and ensuring Marketing has reliable, actionable audience infrastructure to work fromDrive the buildout of acquisition surfaces, including campaign landing pages, SEO-optimized discovery experiences, referral mechanics, and partner distribution integrations - working with Marketing and Engineering to ship high-quality, measurable touchpointsDefine and maintain the product requirements for marketing automation workflows: triggered messaging, behavioral targeting, loyalty mechanics, and re-engagement flowsPartner with Marketing leadership to translate campaign strategy and audience goals into platform capabilities with clear timelines, measurable outcomes, and minimal operational dependency on Engineering for day-to-day execution. Ensure implementation of metrics framework for marketing and growth: including what we measure, how we measure it, and ensure consistent definitions across Marketing, Finance, and executive reportingPartner with Data Engineering and Analytics to build and maintain dashboards that track funnel performance, campaign ROI, audience health, venue-level revenue drivers, and customer acquisition metricsServe as the product-side owner for data quality across marketing systems - proactively identifying gaps, attribution blind spots, or stale metrics and driving resolution across engineering and analytics teamsEstablish and maintain experimentation frameworks (A/B, multivariate) that measure conversion and engagement at each funnel stage and feed learnings back into platform prioritization.