Requires working fluently with the underlying catalog, inventory, and digital commerce systems Lead the end-to-end product lifecycle for the pod's deliverables, from problem definition through launch and iteration, taking initiatives all the way through the release cycle Partner with Engineering, Design, and Data Science to define requirements, make prioritization tradeoffs, and ship measurable improvements to Creator growth, retention, and earnings Apply deep technical knowledge of Horizon platform systems - including avatar, digital goods, and catalog/inventory architecture - to make sound build-vs-leverage decisions and move quickly with engineering partners Use data to form hypotheses, define success metrics, design experiments, and make evidence-based decisions about what to build and what to cut Build and influence cross-functional coalitions across the Economy pod, Partnerships, Marketing, Ads, and the broader Content org to deliver shared outcomes Develop a thorough understanding of Creators and the players they serve, translating their needs into products that increase reach, engagement, retention, and monetizationExperience defining, building, and shipping consumer or developer-facing products end to end Experience building products on a digital goods, virtual economy, avatar, or commerce platform Experience working with catalog, inventory, or digital commerce systems and the data that powers them Experience using data and experimentation (e.g., A/B testing) to drive product decisions and measure impact Experience leading cross-functional teams (Engineering, Design, Data Science) without direct authority Communication experience working across technical and non-technical partners and presenting to leadership Experience prioritizing and delivering across multiple concurrent workstreams by managing dependencies, communicating tradeoffs, and adjusting plans based on shifting priorities Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Experience with growth, user acquisition, retention, or Live Ops products Experience building digital goods, virtual goods, or creator monetization products Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Knowledge of Meta's Horizon and/or avatar platform systems, architecture, and digital goods catalog and inventory infrastructure Experience building products in gaming, creator platforms, or user-generated-content ecosystems Experience shipping products that incorporate AI-generated content or generative mediaMeta builds technologies that help people connect, find communities, and grow businesses. This role is right for you if you pair demonstrated ability to define product strategy and make data-informed prioritization decisions with hands-on technical understanding of platform and commerce systems; you think in systems and flywheels; you use data to inform decisions; and you want to define how the next generation of game Creators grows and monetizes a business on Horizon.