This will require understanding how work is performed today, identifying the operational and financial drivers of performance, establishing credible baselines, defining the right KPIs, quantifying value at stake, pressure-testing assumptions, and measuring whether expected value is ultimately realized. The Associate Director role will work closely with functional leaders, business owners, Finance, Data, Technology, HR, and other stakeholders to determine where AI can materially improve business performance and to build the fact base required to make investment and scaling decisions.