Brainstorm a plethora of ideas, qualify and prioritize them, get approvals, go out and actually create the content whether that be leveraging existing content, using AI creative tools, working with our photographer/videographer, with another producer, with talent, or on your own with an iPhone, a hypothesis and the desire to get it done right. Whether that's shot-listing and directing a video shoot, sourcing an influencer for the perfect concept, writing an authentic testimonial script, recording yourself selfie style for a quick hook test, or picking up the phone and shooting for an hour to grab a new audience.