Strategic Angle Engineering & Positioning: Systematically research customer psychology, competitor gap analysis, and forum data (Reddit, Amazon reviews, TikTok comment sections) to construct unique, high-converting marketing angles (e.g., origin story, villain/problem-aware, scientific proof, competitor call-outs) that frame product benefits around core health desires. End-to-End Ownership: Lead the complete creative lifecycle, from competitive research (using Motion, Foreplay, Meta Ad Library, or GetHookd) to angle ideation, script writing, visual briefing, and performance review for Meta, TikTok, YouTube, Google Ads, and Amazon DSP.