Strategic Leadership: Own the enterprise Lead Management strategy, including long‑term vision, roadmap, investment priorities, and cross‑platform ecosystem (Salesforce, CMS, routing, scoring, MDM).Define value cases, success metrics, and KPIs that drive revenue growth, funnel efficiency, and customer lifetime value. Serving as the top authority on lead‑management strategy and digital maturity, this leader exercises broad decision‑making influence across platforms, customer journeys, and performance segments, ensuring the ecosystem continuously drives scalable, measurable revenue impact.