You're excited about this opportunity because you will… Own the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigation Define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately Lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets Lead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiences Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels Serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales We're excited about you because you have… 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy Strong experience with CRM technology including Marketing Automation platforms and CRM tools A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives Passion for customer experience and delivering incremental value to customers The ability to think and perform both tactically and strategically The ability to pivot readily and react to real-time data Bachelor's Degree; Master's degree a plus We expect this position to be filled by 5/26/26. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.