Serving as the organization's CRM subject matter expert, the CRM Manager partners closely with Marketing, eCommerce, Sales, Analytics, Customer Service, IT, and agency partners to develop scalable lifecycle programs, activate first-party data, optimize the customer journey, and identify new opportunities to accelerate business growth. Responsible for evaluating CRM performance, identifying opportunities to improve consumer retention and Customer Lifetime Value (CLTV), and recommending strategic initiatives that support long-term business growth.