NewSenior Associate, SAP CRM - Utilities KPMGSenior Associate, SAP CRM - UtilitiesAtlanta, GA$97,755–$204,585 / yearIf you're looking for a firm with a strong team connection where you can be your whole self, have an impact, advance your skills, deepen your experiences, and have the flexibility and access to constantly find new areas of inspiration and expand your capabilities, then consider a career in Advisory. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation.
NewLegal Marketing Technology Manager JobotLegal Marketing Technology ManagerAtlanta, GA$125,000–$150,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. This is a highly visible leadership role opportunity for someone with marketing technology, CRM, and team leadership experience who enjoys translating business needs into scalable solutions while making a meaningful impact within a highly respected Law Firm.
NewDirector of Business Development FAITHFUL COMPANION MEMORIALS INCDirector of Business DevelopmentAtlanta, GADevelop and maintain strong relationships with key clients, including veterinarians, practice managers, and regional vice presidents in charge of operations. Description: As a Director of Business Development, you will play a pivotal role in driving revenue growth and building lasting relationships with veterinary clients in your assigned territory.
Business Account Executive I Clearwave Fiber LLCBusiness Account Executive IPeachtree Corners, GA$40,000–$50,000 / yearClearwave Fiber is looking for a motivated, goal-driven Commercial Account Executive to join our growing team. Here, you’ll join a growing, collaborative, and supportive team where your work has purpose, and your success is celebrated.
Sales Enablement Reporting & Insights Analyst Stonex GroupSales Enablement Reporting & Insights AnalystAlpharetta, GAAs a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors. This role supports Sales, Marketing, and Customer Engagement by ensuring high‑quality data, scalable reporting, and trusted insights as StoneX transitions from Salesforce to Microsoft Dynamics 365.
NewLaw Firm Marketing Manager Council & Associates LLCLaw Firm Marketing ManagerAtlanta, GA$90,000–$125,000 / yearCouncil & Associates is one of Atlanta’s fastest-growing personal injury law firms, handling serious cases involving truck accidents, premises liability, daycare injuries, negligent security, and wrongful death. Deliver weekly reporting to leadership on key performance indicators, including leads, signed cases, conversion rates, cost per lead, cost per acquisition, and campaign effectiveness.
Staff AI Engineer Grafana LabsStaff AI EngineerAtlanta, GARemoteYoull define the technical direction for the automation platform—data models, API contracts, shared libraries, reference architectures—and partner with Data Engineering, GTM Systems, Field Operations, and GTM leadership to build scalable, self-service automation that eliminates manual work and drives operational efficiency. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Manager, AI Marketing Orchestration, GTM Engineer SarnovaManager, AI Marketing Orchestration, GTM EngineerAtlanta, GAThis role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content.
NewSales Team Lead Nelson Elder Care LawSales Team LeadMarietta, GACoach CRMs 1:1 every week — reviewing recorded meetings, running role plays, sharpening objection handling. At Nelson Elder Care Law, the Client Relationship Managers don't just sell — they guide families through some of the hardest decisions of their lives.
Used Car Sales Representative Dena MotorsUsed Car Sales RepresentativeConyers, GA$60,000–$100,000 / yearWhether you are an experienced automotive salesperson or a highly motivated sales professional looking to transition into the automotive industry, we provide the tools, inventory, marketing support, and management guidance necessary for success. This is an excellent opportunity for individuals who enjoy working with people, thrive in a fast-paced environment, and are passionate about helping customers find the right vehicle while building a rewarding career in automotive sales.
NewBilingual Immigration Consultation Specialist - Atlanta, Ga Solano Law FirmBilingual Immigration Consultation Specialist - Atlanta, GaAtlanta, GA$50,000–$55,000 / yearClients trust us with some of the biggest decisions of their lives, and this role exists to convert qualified consultations into retained clients through relationship building, strategic discovery, education, objection handling, follow-up, and an exceptional client experience. Your responsibility is to gather information, educate clients on the firm's process and potential pathways under attorney supervision, identify opportunities for legal review, and guide qualified prospects toward representation.
NewOperations Manager OneSource Real EstateOperations ManagerAtlanta, GA$55,000–$75,000 / yearLogistics Requirements: Must have a reliable vehicle to conduct field inspections every 7–10 days around the local area, as well as a steady, high-speed internet connection for remote work days to support VOIP phones, video meetings, and cloud-based tasks. The Operations Manager is a critical leadership role responsible for the seamless execution of our core property management lifecycles—from leasing and renewals to turns, inspections, and delinquency.
NewLoyalty & CRM Manager Macpower Digital Assets Edge Private LimitedLoyalty & CRM ManagerAtlanta, GA$65–$70 / hourCross-Functional Collaboration: Partner with Product Owners and Managers to prioritize features and data enhancements that improve personalization and digital experience. Team Leadership & Operations: Manage and mentor two direct reports focused on technical production of CRM campaigns and loyalty offers.
Microsoft D365 CRM + Copilot/AI Functional Lead, Manager PricewaterhouseCoopers LLPMicrosoft D365 CRM + Copilot/AI Functional Lead, ManagerGA$99,000–$232,000 / yearDemonstrates extensive ability to collaborate with Microsoft Dynamics 365 CE (CRM) or F&O (ERP) Technical Architects, clients, engineering teams including developers, testers and PMO to deliver a quality product and implementation. Certification(s) Preferred: ERP: D365 F&O Trade and Logistics and at least one other D365 F&O module (Microsoft LCS or Microsoft Sure Step Certification), CRM: D365 Sales, Marketing, Dynamics CRM (D365/2013/2011).
D365 CRM or Copilot/AI Technical Lead - Manager PricewaterhouseCoopers LLPD365 CRM or Copilot/AI Technical Lead - ManagerGA$99,000–$232,000 / yearThose in Microsoft Dynamics CRM at PwC will specialise in analysing client requirements, implementing CRM software solutions, and providing training and support for seamless integration and utilisation of Microsoft CRM applications. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy .
Microsoft D365 CRM OR AI/CoPilot Functional Lead, Senior Manager PricewaterhouseCoopers LLPMicrosoft D365 CRM OR AI/CoPilot Functional Lead, Senior ManagerGA$124,000–$280,000 / yearDemonstrating in-depth ability to work with Microsoft Dynamics 365 CE (CRM) Functional Consultants, Technical Architects, clients, business teams and engineering teams including developers, testers and PMO to deliver a quality product and implementation. As part of the Business Application Consulting team you collaborate with Microsoft Dynamics 365 CE (CRM) Functional Consultants, Technical Architects, clients, business teams, and engineering teams to deliver quality products and implementations.
Senior Product Manager, Core CRM Platform Coca-ColaSenior Product Manager, Core CRM PlatformAtlanta, GeorgiaAgile Methodology, Application Development, Business Processes, Business Value Creation, Change Management, Influencing, Microsoft Azure, Microsoft Office, Negotiation, Process Improvement Plans, Risk Mitigation Strategies, Software Development, Software Development Life Cycle (SDLC), Strategic IT, Vendor Management, Waterfall Model Pay Range: You’ll partner closely with sales teams, engineering, and data teams to modernize how information moves through the system, strengthen data quality, and transform the CRM configuration model to power a modern sales experience across teams.
Healthcare Life Science Veeva CRM Senior Consultant Deloitte Touche Tohmatsu LtdHealthcare Life Science Veeva CRM Senior ConsultantGA$110,700–$218,300 / yearPreferred: At least 2 years of experience utilizing the full suite of Veeva CRM capabilities, serving various Life Sciences personas (e.g., Field Sales, Key Account Management, Medical Science Liaisons, Field Reimbursement Managers). Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Microsoft D365 CRM or Copilot/AI Functional Lead, Senior Associate PricewaterhouseCoopers LLPMicrosoft D365 CRM or Copilot/AI Functional Lead, Senior AssociateGA$77,000–$202,000 / yearPerforming key contributions to the lifecycle stages of a Dynamics 365 Solution (Assessment, Design, Development, Deployment, Testing, Operations and Diagnostics), leveraging CRM or ERP capabilities; Utilizing Microsoft BI suite, MS SQL Server and SSRS reporting services to manage the reporting lifecycle (Report Design, Creation, Publishing, Subscription, Alerts); Leveraging project management skills to lead engagements through completion while collaborating closely with the customers, technical architects, and developers; and, Utilizing effectively written and verbal business communication skills with clients and firm staff and management, emphasizing the development and delivery of presentations to business users, and use of MS Visio as a diagramming tool. Demonstrates a thorough level of abilities with, and/or a proven record of success as both an individual contributor and team member, identifying and addressing client needs: actively participating in client discussions and meetings; communicating a broad range of Firm services; and, managing engagements, including preparing concise, accurate documents and maintaining project economics while maintaining flexibility for unanticipated issues.
CRM Campaign Manager First American Financial CorpCRM Campaign ManagerAtlanta, GAFirst American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. The ideal candidate understands how to use CRM-driven marketing to support field sales, nurture relationships, generate leads, accelerate follow-up, and improve customer engagement throughout the sales lifecycle.
Sourcing and CRM Program Manager TendSourcing and CRM Program ManagerAtlanta, GARemote$35–$45 / hourMarket Like a Recruiter — You apply real marketing discipline to how you engage candidates: segmenting audiences, testing messaging, analyzing what converts, and running multi-touch campaigns that build relationships over time — not just one-off cold outreach. Hands-on CRM experience with real depth: segmentation, nurture campaigns, multi-touch outreach sequences, data uploads from external sources, tagging strategy, and measurable engagement outcomes.
Microsoft Dynamics CRM Technical Lead Guidehouse IncMicrosoft Dynamics CRM Technical LeadAtlanta, GA$102,000–$170,000 / yearOwn and manage end-to-end deployment processes for Dynamics CRM solutions using Azure DevOps pipelines, including build automation, environment promotion, release governance, and CI/CD best practices to ensure reliable and scalable delivery across environments. This is a senior, internal-facing role requiring technical leadership, high-quality delivery, and the ability to translate business needs into scalable, secure Microsoft cloud solutions.
Lead Dynamics CRM Developer CliftonLarsonAllen LLPLead Dynamics CRM DeveloperAtlanta, GAThe lead brings in extensive knowledge and use of Dynamics as a CRM platform along with experience with enhancing functionality through familiarity and use of Microsoft's Power Platform and Microsoft Dataverse to drive and extend CLA back-office functionality. As a Lead CRM Developer, you will: Lead the development of the Microsoft Dynamics CRM database to support the marketing technology stack and business processes as directed by the Marketing Technology Manager and CRM Product Owner.
IT CRM Product Manager JASIT CRM Product ManagerAtlanta, GeorgiaOur services include air and ocean freight forwarding, contract logistics, customs brokerage, distribution, inbound logistics, truckload brokerage and other supply chain management services, including consulting, the coordination of purchase orders and customized management services. This is a high-impact role that will oversee end-to-end product ownership including design, delivery, configuration, automation, integration, and continuous optimization of HubSpot to support JAS’s commercial and customer engagement strategy.
Sales Lead & CRM Coordinator TRC Talent SolutionsSales Lead & CRM CoordinatorJohns Creek, GATemporaryThis role maintains accurate data, ensures prompt follow-up, and provides clear pipeline visibility, helping sales teams improve efficiency and close opportunities. Positioned between sales, marketing, and operations, this role supports consistent lead management and drives overall sales effectiveness.
CRM Analyst Hertz CorpCRM AnalystAtlanta, GAThe Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. A Day in the Life: As a CRM Analyst at Hertz, you will help support the implementation and execution of campaigns in Salesforce Marketing Cloud across the Hertz, Dollar, and Thrifty brands.
CRM & Lifecycle Marketing Manager First Key HomesCRM & Lifecycle Marketing ManagerAtlanta, GeorgiaIf you’re a data-driven CRM and lifecycle marketer who wants to build scalable programs, improve customer experiences, and drive real business outcomes, this is an opportunity to lead and grow a high -impact function at FirstKey Homes. · Develop deep customer understanding by identifying pain points, behaviors, and opportunities to deliver a more consolidated, consistent, and relevant communication thread to current residents.
Senior Director CRM and Marketing Technology Southern Veterinary Partners LLCSenior Director CRM and Marketing TechnologyAtlanta, GAacceptAllText":null,"rejectAllText":null,"saveText":null,"settingsText":null,"showNewTexts":false}' >" data-css="[data-component="cookie-banner"] { --a-cookieBannerWidget-wrapper-color: #0000004D; --a-cookieBannerWidget-text-font-weight: 400; --a-cookieBannerWidget-label-font-weight: 600; --a-cookieBannerWidget-text-margin-top: 0px; --a-cookieBannerWidget-text-margin-right: 0px; --a-cookieBannerWidget-text-margin-bottom: 0px; --a-cookieBannerWidget-text-margin-left: 0px; --a-cookieBannerWidget-text-padding-top: 0px; --a-cookieBannerWidget-text-padding-right: 0px; --a-cookieBannerWidget-text-padding-bottom: 0px; --a-cookieBannerWidget-text-padding-left: 0px; }">. The ideal candidate combines customer lifecycle strategy, marketing technology expertise, and data-driven decision making, and understands how CRM insights can improve both digital engagement and human interactions with pet parents-including call center and appointment experiences.
CRM Territory Manager - Atlanta, GA Boston Scientific CorpCRM Territory Manager - Atlanta, GAAtlanta, GAThe anticipated annualized base amount or range for this full time position will be $60,000, plus variable compensation governed by the Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives) as well as the value of core and optional benefits offered at BSC, which can be reviewed at www.bscbenefitsconnect.com. As a Territory Manager, you'll represent a portfolio of these life-changing technologies in a defined geographic region-developing strong clinical partnerships, driving strategic sales, and supporting procedures that directly improve patients' lives.
Associate Director, CRM Analytics VMLY&R (Inactive)Associate Director, CRM AnalyticsAtlanta, GA$70,000–$140,000 / yearWe unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. Location: Atlanta, GA, United States & Chicago, IL, United States & Dallas, TX, United States & Kansas City, MO, United States & Los Angeles, CA, United States & New York, NY, United States & Seattle, WA, United States.
Microsoft Dynamics CRM Technical Lead GuidehouseMicrosoft Dynamics CRM Technical LeadAtlanta, GeorgiaOwn and manage end-to-end deployment processes for Dynamics CRM solutions using Azure DevOps pipelines, including build automation, environment promotion, release governance, and CI/CD best practices to ensure reliable and scalable delivery across environments. This is a senior, internal-facing role requiring technical leadership, high-quality delivery, and the ability to translate business needs into scalable, secure Microsoft cloud solutions.
Network Relations CRM Specialist National Christian FoundationNetwork Relations CRM SpecialistAlpharetta, GARemoteThrough collaboration, attention to detail, and a generalist mindset, the Specialist helps local offices focus more fully on mission‑impacting work - ultimately enhancing the giver experience and in keeping with NCF’s broader goals of generosity and Kingdom impact. The Specialist manages ongoing data cleanup and alignment efforts, validates and triages system issues, and contributes to the creation of dashboards, reports, and basic analytics that help RM teams measure progress and meet goals.
CRM Specialist, Salesforce Sandvik ABCRM Specialist, SalesforceSmyrna, GAActing as the primary interface between Sales, Commercial Management, Finance, and Customer Master Data Management teams, the CRM Specialist ensures Salesforce remains aligned with business priorities, scalable for future needs, and capable of supporting operational excellence. Key Responsibilities: The purpose of the CRM Specialist role is to ensure Salesforce is effectively leveraged as a core business platform supporting sales execution, customer management, data quality, and data‑driven decision‑making across the United States Sales Area.
CRM Specialist, (Early Career) Salesforce Support SandvikCRM Specialist, (Early Career) Salesforce SupportSmyrna, GeorgiaActing as the primary interface between Sales, Commercial Management, Finance, and Customer Master Data Management teams, the CRM Specialist ensures Salesforce remains aligned with business priorities, scalable for future needs, and capable of supporting operational excellence. The purpose of the CRM Specialist role is to ensure Salesforce is effectively leveraged as a core business platform supporting sales execution, customer management, data quality, and data‑driven decision‑making across the United States Sales Area.
Senior Dynamics CRM Functional Consultant EPAM Systems IncSenior Dynamics CRM Functional ConsultantGAEPAM is expanding its Microsoft Business Applications team, and we're looking for an experienced Consultant to handle client communication, gather requirements and co-design solutions on Microsoft Dynamics 365 CRM, Power Platform and Copilot Studio. You'll work with distributed teams, contribute to client management and solution implementation to help deliver measurable value to global enterprise clients.
Senior Dynamics CRM Software Engineer EPAM Systems IncSenior Dynamics CRM Software EngineerGAEPAM is expanding its Microsoft Business Applications team, and we're looking for an experienced engineer to design and build scalable, code-driven solutions on Microsoft Dynamics 365 CRM, Power Platform, and Copilot Studio. You'll work with distributed teams, contribute to architecture and implementation, and help deliver reliable, maintainable systems for global enterprise clients.
NewSr. QA with Dynamics 365 & CRM - 100% Remote The Dignify Solutions, LLCSr. QA with Dynamics 365 & CRM - 100% RemoteAtlanta, GARemoteDevelop comprehensive test strategies, test plans, test cases, and test scripts for Genesys Cloud CX and Dynamics 365 solutions. Participate in Agile ceremonies, including sprint planning, backlog refinement, daily stand-ups, and retrospectives.
IT Director - Connected Customer Web, Customer Pickup, CRM Floor & Decor Holdings IncIT Director - Connected Customer Web, Customer Pickup, CRMAtlanta, GAIT Director - Connected Customer Web, Customer Pickup, CRM in Atlanta, Georgia, United States of America | Information Technology / IT at Floor and Decor. 2500 Windy Ridge Pkwy SE Atlanta, Georgia, 30339.
Manager, Marketing CRM Hertz CorpManager, Marketing CRMGAThe Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. Operating at the intersection of marketing, technology, and analytics, this role will define and drive the Transactional CRM strategy and roadmap, ensuring campaigns are aligned to business priorities and executed effectively through close partnership with CRM Operations and technical teams.
Associate Director CRM Analytics WPP PlcAssociate Director CRM AnalyticsAtlanta, GA$70,000–$140,000 / yearWe unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
Product Success Technical Director-CRM ServiceNow IncProduct Success Technical Director-CRMAtlanta, GAServiceNow CRM - encompassing Customer Service Management (CSM), Sales & Order Management (SOM), Field Service Management (FSM), and the industry solutions - is the organization''s unified platform for delivering seamless, AI-powered experiences across the entire customer lifecycle. Assist with scoping and onboarding of new ServiceNow CRM capabilities, including Industry Solutions, Field Service Management enhancements, Sales Playbooks, Needs Analysis workflows, and Configure-Price-Quote (CPQ) tooling.
Clinical Specialist, CRM - Georgia Abbott LaboratoriesClinical Specialist, CRM - GeorgiaGAWorking under general direction, provides engineering, sales, educational and technical support in response to field inquiries from physicians, health care professionals, patients, and field sales staff, involving CRM products. Must possess comprehensive personal computer skills (experience with Microsoft Office or equivalent required) in graphics, word-processing, databases, authoring programs, etc., to develop presentation materials.
NewSales Coordinator & CRM Data Specialist Satellite SheltersSales Coordinator & CRM Data SpecialistLawrenceville, GAThis role involves qualifying leads, maintaining account contact, and assisting sales data upkeep using CRM and Microsoft Office. A leading company in the shelters industry is seeking a Sales Representative Trainee to enhance product sales and manage customer relationships.
IT Director - Connected Customer Web, Customer Pickup, CRM Floor & DecorIT Director - Connected Customer Web, Customer Pickup, CRMAtlanta, Georgia12+ years of progressive IT experience, including significant experience leading multiple teams and layered leadership structures (managers of managers). You’ll lead large-scale technology delivery across modern commerce and enterprise systems while helping evolve how engineering teams operate — from cloud-first platforms to AI-enabled development practices.
CRM Analyst WorldWide Electric CorpCRM AnalystAtlanta, GAFull timeThe CRM Business Analyst (HubSpot & Analytics) is responsible for managing, optimizing, and analyzing Worldwide Electric Corporation's CRM platform to support data-driven decision-making across sales, marketing, and customer support functions. The CRM Business Analyst will also play a key role in supporting users, improving reporting capabilities, and identifying opportunities to enhance revenue performance and operational efficiency.
Sr Product Manager - Enterprise CRM The Home Depot IncSr Product Manager - Enterprise CRMAtlanta, GAExperience with modern software development product management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test driven development, and continuous deployment. Product Manager, must be able to work at the strategic level (generating innovative ideas for growth, change management) and at the tactical level (analyzing data, solving problems, being a force multiplier and leader of their teams).
NewMarketing Operations Lead: Automation, CRM & Insights gbg corporationMarketing Operations Lead: Automation, CRM & InsightsAtlanta, GAGBG is seeking a Marketing Operations Manager in Atlanta, Georgia to lead the marketing technology stack. This is a hands-on role requiring collaboration with various teams for effective execution and reporting.#J-18808-Ljbffr.
NewTerritory SaaS Sales Executive AI CRM & ROI SalesforceTerritory SaaS Sales Executive AI CRM & ROIAtlanta, GAThe ideal candidate has over 3 years of full cycle SaaS sales experience, strong business development skills, and a proven track record of engaging with the C-suite. Salesforce is seeking a Territory Account Executive in Atlanta, Georgia, to lead the sales efforts for the Customer 360 Platform.
Dynamics CRM Administrator ASC Engineered Solutions LLCDynamics CRM AdministratorAtlanta, GAThis role will be responsible for day-to-day CRM administration, user support, data quality, training enablement, vendor coordination, and delivery of small to medium CRM enhancements. The ideal candidate is hands-on in Dynamics 365 Sales, understands CRM process design, and can work directly with sales, IT, and external partners to improve system usability and adoption.