Utilizes established sales processes, systems (including referral portals, PacIQ and PCC CRM/ Document Manager and forms for sales to perform job duties, tracks all inquiries and referrals via company approved systems and keeps information updated for tracking/trending referrals, conversion ratios and reasons for non-admittance as well as utilization of Green, Yellow and Red acceptance criteria. Manages sales/admission process by assisting prospective residents, their family members, referral sources and/or advisors in, the decision-making process by understanding their needs and educating them about the skilled services that Brookdale provides and how we can meet their needs.