Leading development of CRM measurement frameworks, including lifecycle marketing, segmentation, and customer value (LTV) strategies Developing test-and-learn frameworks and execute experiments (A/B testing, incrementality tests, control group design) across media, CRM, and site Managing efficient execution of projects, including the implementation of best practices Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth Qualifications We're looking for strong, impactful work experience, which typically includes: 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company Strong client relationship and communication skills, with experience managing multiple projects across teams Experience managing a team Strong analytical, critical thinking, and problem solving skills Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.) Day-to-day, your role includes: Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies Expanding client work, including building recommended approaches and scope Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.