Minneapolis, MN30+ days ago
Core tools and platforms: Adobe Experience Cloud - platform-level fluency (AEM, AEP + Real-Time CDP, AJO, CJA, Adobe Analytics, Target, Workfront, GenStudio, Firefly Services, Marketo Engage, Adobe Commerce, Mix Modeler); Salesforce ecosystem - Sales / Service / Marketing / Data Cloud; Oracle Eloqua and HubSpot where present in acquired business units; Enterprise data and analytics - Snowflake / Databricks / BigQuery; Power BI / Tableau / Looker; multi-touch attribution and marketing mix modeling vendors (Adobe Mix Modeler, Measured, Rockerbox, or in-house Bayesian); AI and automation - generative AI platforms (enterprise AI platforms for Enterprise, Gemini, Copilot); agentic workflow platforms (Adobe agents, Salesforce Agentforce, Microsoft Copilot Studio); governance tooling; Communications and reputation - social listening (Sprinklr, Brandwatch, Meltwater); media monitoring and crisis management platforms; consent management (OneTrust, Ketch); Enterprise operating system - Workfront for portfolio governance; ServiceNow / Ariba / Coupa for vendor and spend management; executive BI dashboards; marketing, documented operating-cost efficiency from AI-augmented workflows, and a healthy, growing bench of COE leaders. Lead the enterprise martech and digital platform strategy anchored on Adobe Experience Cloud (AEM, AEP, Real-Time CDP, AJO, CJA, Target, Workfront, GenStudio, Firefly Services, Marketo) integrated with Salesforce, the enterprise data warehouse, and the adjacent martech landscape; govern investment, rationalization, and vendor strategy.