The incumbent in this role creates/writes press materials and other written copy, responds to media inquiries regarding CCL, participates in a rotating on-call weekend schedule to monitor the media inbox, distributes press releases, and maintains Carnival's online newsroom for both scheduled announcements and during incident responses The Senior Specialist, Public Relations & Communications is also responsible for updating, organizing and coordinating media events, managing media lists, distributing PR-related reports to internal stakeholders, and tracking Carnival's news coverage, as well as organizing photos and video. Essential Functions: Creates the copywriting of CCL's external communications, including press releases, executive speeches/talking points, tailored pitch emails, personality profiles, articles for key executives and travel agent partners.