Under the hood, that platform is a set of distributed backend services — ingestion from dozens of ad-network APIs, customer warehouses, and partner tools; normalization and validation layers; orchestration and observability infrastructure — feeding a BigQuery whose models must be correct, because our customers make million-dollar decisions on the outputs. With support from PhD economists, data scientists, and growth experts, Haus’ AI-driven technology translates complex marketing measurement into clear action and outcomes, enabling brands like Dyson, Wayfair, Sonos, Fanduel, SharkNinja, and Intuit to optimize spend, accelerate growth, and make smarter marketing decisions at scale.