The Dean of Enrollment Management plans, organizes, and manages the operations of all district-wide related functional areas of the College, including enrollment management for credit instruction, recruitment, registration, admissions, international student services, student records/registrar, financial aid, student advising, career services, and assessment testing. In collaboration with the Institutional Effectiveness Office and the Vice President of Marketing, monitors and evaluates the effectiveness of recruitment efforts and scholarship programs, including social media, marketing, and other emerging technologies that enhance yield with potential students and their families.