Work with the Marketing Analytical Center of Excellence and Finance to improve analytical tools that support Packaged Snacks category planning and execution across space, price, assortment, and promotion; evaluate direct product profitability, item and space productivity, promotional effectiveness, cost management and process improvement, and budgeting and reforecasting. Define the role, strategies, tactics, and opportunities for Packaged Snacks categories, including salty snacks, candy, gum and mints, packaged cake, cookies and crackers, nuts, meat snacks, and nutritional, energy, and breakfast snacks.