What you'll do: Serve as key contributor to the strategic brand planning & cross functional tactical plan development process including but not limited to evolving plans to align with market dynamics, providing insights, ensuring seamless execution of plans, providing input into media planning, evaluating personal and non-personal channels (channel strategy evaluation) to effectively reach HCP target, KPIs definitions. The Marketing Lead will create and implement tactical plans for products in Hidradenitis Suppurativa (HS) within the Dermatology marketplace focusing on Dermatologists, Nurse Practitioners, Physician Assistants, and the total office that supports patients' needs for biologic medications.