The Senior Director partners closely with Sales, Customer Support, Education & Training, Product Management, Marketing, Start Hearing, and Retail leadership to ensure customer data, commercial processes, and CRM platforms are aligned, scalable, and effective across both business models. As the Senior Director of IT - CRM & Commercial Enablement, youll shape the future of enterprise CRM, partnering with executive leaders to deliver scalable, data-driven solutions that enhance both B2B and B2C customer experiences while driving measurable business impact.