Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events and sponsorships, public relations/publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc. The Senior Marketing Specialist is a key member of the marketing team, responsible for supporting demand generation, developing marketing campaigns, executing online marketing strategies, and improving lead generation for new business, brand building, customer retention and cross-selling.