This person is the creative engine for growth: taking a performance brief, raw footage, or photography and turning it into finished, on-brand, high-performing assets across paid social and display, motion cutdowns, video, GIFs, AI-generated UGC, email design, push and in-app copy, landing page visuals, and campaign collateral. Concept, write, design, and animate finished, professional-quality ad assets end-to-end - statics, animated/motion, video, GIFs, and AI-generated UGC - sized, versioned, and specced correctly for Meta, Google Display and Demand Gen, YouTube, TikTok, X, app install, and other biddable and programmatic placements.