Serve as the digital marketing subject matter expert for field teams, sales, marketing, and cross-functional partners - providing guidance on paid media, AEO/SEO, website management, tag management, conversion tracking, digital best practices, and emerging revenue-generating initiatives. Coordinate users and administrators within the project management platform to streamline marketing planning and execution workflows, including request intake, job tracking, resource allocation, approvals, campaign visibility, facility onboarding, associate training, and end-to-end marketing project management.