YOUR MISSION Lead PUMA's global entertainment, influencer, creator and cultural talent strategy, building a world-class ecosystem of celebrities, artists, musicians, athletes, creators, stylists and cultural tastemakers who increase brand relevance, desirability and commercial impact. The role is accountable for moving PUMA from 'single campaign-based' influencer activity to a structured, global entertainment and creator marketing model that supports brand heat, product demand, social engagement and commercial conversion.