Paid media campaign development & management • Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency • Accelerate Consumables digital adoption & revenue growth • Conduct keyword research, audience segmentation, & competitive analysis • Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaigns • Work closely with demand gen and SMEs to create digital content utilizing best practices. Bachelors degree in marketing, Business, or related field required 4+ years hands on experience managing paid media campaigns Proficiency in Google Ads, LinkedIn Ads, Google Shopping, Bing, Baudu, and other related platforms Strong communication & organizational skills Excellent presentation skills Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems Ability to travel domestically and internationally (up to 25%).