Beyond leading the Insights function, this role connects what Learfield is learning to what the company should do next - identifying where demand is evolving, spotting commercial whitespace, and helping turn the strongest opportunities into new products, assets, programs, pilots, and scalable enterprise offerings. Provide strategic direction, coaching, and development to the Commercial Insights team while building strong partnerships across Sales, Brand Strategy & Creative, Inventory, Valuation & Pricing, Measurement, Revenue Planning & Analytics, and Sales Technology & AI.