In addition to direct customer service, the area director and their leadership team is responsible for ensuring safe operation, effective class scheduling and execution, efficient lead generation and conversion, equipment sales, instructor scheduling, product merchandising, inventory management, scuba equipment service and the rental programs of their home store and the others in their market. The area director contributes to the success of Diventures by leading a multi-unit team consisting of store management, full-time, part-time and contracted team members, to build positive experiences and lasting relationships with our customers through high-touch, high-communication, personalized customer service experiences in the Diventures locations in their market.